Driven by Design,
Fueled by Human Data

Currently at Audible, Rick designs the conversational and agentic layer of AI-native search and discovery for millions of Audible and Amazon customers around the world.

At Google, he worked in Search, designing the ads that sit alongside results, where the gap between what someone typed and what they actually meant had a measurable cost. That's shaped how he works now: close to the system, running his own research, reading the raw queries rather than the tidy summaries, and designing against how a model actually behaves instead of how it demos.

Having lived in four countries and ten cities, he's seen how differently people ask for what they want, which is most of the problem in search

He writes about design on Medium and mentors on ADP List.
Skills
Conversational & Agentic Design
Orchestration & Intent Routing
Voice & Multimodal
Latency & Wait-State Design
Model Behavior & Evaluation
Design Systems
Product Strategy
User Research
User Research
Prototyping
Tools
Pencil & paper
Figma
Framer
Protopie
Claude
Kiro
Cursor
Replit
My Design Ethos
01.
Empathy is a method, not a mood

Research is how you earn the right to make decisions for people who aren't in the room. Anyone can say they care about users; the work is showing your evidence when someone senior disagrees.
02.
In AI products, behavior is the interface
You can't spec a probabilistic system in a static frame. The real design work is the failure path — the wait, the wrong answer, the bad route — and how honestly the interface represents what the system actually knows.
03.
Trust ships before pixels do

The best design that never gets built is worth nothing. Naming a constraint early, staying honest about tradeoffs, and inviting critique before you're finished are what get things shipped in a large organization.
04.
Launch is where the design starts

Shipping is a hypothesis. What behavior data tells you at week six almost always contradicts what the deck said at week one — the discipline is changing your mind in public.
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